CoMe Stronger – Elderly men go to the museum
Duration of the project
Source of funding
Central Baltic Programme
Total funding
213 406 €
The CoMe Stronger project aims to develop museum services to better meet the needs of older men. The development work will be carried out in cooperation with Finnish and Estonian museums and older men. The partner museums are the Naantali Museum, the Mynämäki Museum, the Estonian Agricultural Museum and the Estonian National Museum.
The project is piloting a co-creation process, during which men will form customer panels in four partner museums. The task of the customer councils is to come up with ideas for new museum products that will attract more older men to museums. The development work will use the principles of co-design. Before launching the councils, ideas and inspiration will be sought from a joint workshop in Tartu, the European Capital of Culture 2024.
The final product of the project will be the modelling of six new service products for museums, developed specifically to meet the needs of older men.
Read more on the project website: https://centralbaltic.eu/project/come-stronger/
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