Arto Kuuluvainen, Doctor of Science in Economics, is a top Finnish sports business expert known for his B2B sales and sports marketing skills. With extensive experience, he has co-authored notable sports business books and pioneered sports business education at Turku School of Economics. His business acumen shone at Bilendi, where he built a robust client base, and at Brande, overseeing market insights and sales. As Director of Business Development at FC TPS, he enhanced revenue streams and esports operations. Arto also invests in sport tech. Currently, he teaches B2B sales at Turku UAS.